Digital marketing is the art and science of promoting products, services, or brands using online channels and digital technologies. It’s how businesses connect with their audience where they spend most of their time—on the internet.

🌐 Core Areas of Digital Marketing

1. Search Engine Optimization (SEO)

  • Getting your website to rank higher on Google
  • Focus on keywords, site structure, speed, mobile-friendliness, etc.

2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

  • Running paid ads on platforms like Google Ads
  • You pay when someone clicks (hence: pay-per-click)

3. Social Media Marketing (SMM)

  • Promoting on platforms like Instagram, Facebook, Twitter, TikTok, LinkedIn
  • Can include organic posts and paid ads

4. Content Marketing

  • Creating valuable content to attract and engage (blogs, videos, guides, etc.)
  • Builds trust and authority over time

5. Email Marketing

  • Sending targeted emails to leads or customers
  • Newsletters, promotions, onboarding sequences, etc.

6. Affiliate Marketing

  • Paying others (affiliates) to promote your product for a commission

7. Influencer Marketing

  • Partnering with influencers to reach their audience

8. Video Marketing

  • YouTube, TikTok, Instagram Reels—great for engagement and storytelling

9. Conversion Rate Optimization (CRO)

  • Optimizing your site or landing pages to convert visitors into customers

10. Analytics & Tracking

  • Using tools like Google Analytics, Meta Pixel, Hotjar, etc. to understand what works

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